How to Sell Groceries on Amazon in 2021

Selling products online or in stores, mostly peoples go for the easiest selling categories like toys, home accessories, jewelry, and all small and handy kinds of stuff. Also, it is somehow easy to sell these kinds of stuff and gather an audience. but during this pandemic, in 2021 sellers of online grocery stores have earned a lot.

People prioritize buying daily groceries from the in stores but these sudden changes in the environment and the culture have transformed the trend. People used to just window shop and time passed on the online store in the grocery category. But after this sudden change, the sellers have gotten popular and are gaining attention.

Due to this trend, you can also earn more and gain popularity in the online market for groceries. This is the time to rise as an online grocery seller. Take extreme advantage of this pandemic and grow your grocery store online. In this article, our experts have some detailed strategies for you on how to sell groceries in a store like Amazon. Visit to check out our digital services related to Amazon marketing to boost the market and gain customers in no time.

Selling Groceries on Amazon Approval

Selling anything on Amazon, initially, is hard and restricted. Even for professional sellers too. All you have to do is get approval from Amazon, which is easy. If you are a great seller just observing your history, then you are automatically approved by Amazon as a seller. All you have to do is copy ASIN in the respected category, then add your product, in seller central for your product to be showcased to the buyer, and then click apply to sell. And in last, click request an approval

Observing from your great selling history you will automatically pass. But if you do not have a history or something like that then you have to submit some necessary documents.


If you have done the approval request but still have been restricted then it is normal and usual. So, in these circumstances, fill in an application and just provide the required information to be authenticated and verified. This application is necessary when you are new to such a field.

Compared to selling other products on Amazon, selling groceries is a bit of a complicated task and requires a lot of authenticity and verification. Just don’t be menaced by seeing a huge verification form and following multiple steps.

Required Documentation

The documents you submit should match the requirement of Amazon policy and should be submitted before the due time. Provide complete and authentic information about yourself, once if it is wrong you will be disqualified and won’t be able to apply for time being.

By investing heavily, you should verify that your account is verified and active. You also need to submit the invoice for 10 items purchased to show your activity and authenticity.

Seller and Product Requirements

Once you are up to selling the edible product, it is really hard to deal with customers and sell the product. Selling online is not easy, there are some restrictions. Some requirements to fulfill and some approvals to get.

What is Seller’s Requirement?

The limitation on amazon to sell groceries which we were talking about is something like a target performance. All you have to do is keep it tracked and checked.

  • Order defect rate: < 1%
  • Pre-fulfilment cancel rate: < 2.5%
  • Late shipment rate: < 4%

These are the requirements, but the most mandatory ones are, all you have to do is keep the order delivered on time. Keep your order rate up to 98% at least. And the product you are selling should have no defect or damage.

Amazon Says

Amazon Says that your product should be properly sealed, labeled, and packed. you should have to be licensed and verified by the government agency. You must follow the federal or state law to sell the product as well as Amazon’s policy.

Sell fresh and new products with zero damage. Edible items must have an expiry date labeled on the packing. Keep your account updated about your in-house products which are available or not.

Product Requirement

Selling the edible product, what is considered the most is the expiry date. Customer-first confirms the expiry date as they receive the parcel. Secondly, they check if the product is not damaged or unsealed. But Amazon Policy made these issues checked before even sending the product.

At the time of placing your product on the shelf, then you should add these minute valued details about your products. Here is a list of shelf lives of products to get you to know for how much time you can keep one product of yours on the shelf.

  • Dried fruit: 180–270 days
  • Chips and other snacks: 90–180 days
  • Candy: 540 days
  • Cereal and granola bars: 180–365 days

As for the items which can be melted, or the frozen item then Amazon has a separate policy for these items. Selling the frozen products, you must obtain the food permit and compliance document from the FAD.

Once these products are not sold within the time then amazon will remove these products and mark them as unsellable. Make sure to sell the in-shelf products that help you maintain your record. Use marketing strategies like PPC campaigns and negative keyword marketing campaigns to get more audience. Check out our Amazon PPC guide for more information.

Describing Your Product

While selling online there is a huge disadvantage when it comes to convincing the buyer since you are not talking to them face to face. But for the in-store sellers, it is somehow their USP. so, you can overcome this disadvantage by adding as many detailed descriptions as you want.

Key Takeaway

Describe your product in words and don’t tempt it by adding a fake intro. Keep it realistic and authentic. fill in important backend products. Also, list the ingredients.

Just turn in a registration, select the strategy, fill in the requirements, book a shelf, describe your product thoroughly and start selling your product now.

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